Local SEO For Hospitals & Healthcare
Did you know that when someone search a query on Google the top 3 page receive over 75% of the clicks. You may have solid tactics in place, but you’ll need something stronger. Today’s consumers are becoming more active on apps and websites. In fact, patients are relying on web searches at a growing rate to make healthcare choices. That’s why it’s essential to stay on top of digital marketing techniques and keep your healthcare organization at the forefront of the online revolution with OBENAN all in one software for local businesses.
To Get Organic Traffic
Over the past decade, healthcare companies of all sizes have worked hard to adopt and implement more modernized marketing strategies. Yet, despite their effort to creating quality content across digital channels, many healthcare brands still struggle to increase organic traffic. Be able to get organic traffic, first you need to complete your business information throughout all the directories and you need to maintain consistency all the time. With OBENAN Local Listings Tool you can publish all your business informations in one dashboard to all the online platforms.
Healthcare Industry Needs to Optimize Their Online Presence
Does the healthcare business need SEO? Yes, because if you are not improving, your competition will surpass you sooner or later. As your competition moves ahead of you in search results, your new web traffic, new revenue and ROI will begin to fall. 80% of online health seekers start at search engines. It is important for health providers to understand and create a strategy to help patients can easily access the care they are looking for. With OBENAN software offers all you need to optimize your business online for a better visibility on search result page and gives you a futuristic opportunity to a new approach to all-in-one experience.
Local Search Optimization for Healthcare
Local search, is the process of optimizing your appearance to generate traffic from location-based searching. One of the most important factor is consistence listings on all the online platforms. Inaccurate listings can confuse search engines, then search engine would not rank your business. Once you filled all your business information on OBENAN Local Listing Tool we ensure to update on all the online platforms within in an hour. The more consistent your information is the more Google can trust you and the more visible it will make you.
Ensure accuracy, improve visibility and increase appointments.
It’s very important for Healthcare organization’s to keep their information up to date such as name, address, and phone number, business hours (NAP). Potential customers often visit different platforms when searching for a doctor, pharmacy or medical professional. It’s also apparent that sources from local directories are often stronger performing leads, as customers may be further down the ‘purchase cycle’.
From One Patient to Another
Reviews have become the gold standard of quality control in fact, 90% of 18-24 year-olds say they trust medical information shared on the internet. You can automate the OBENAN Review Request Tool and send the review request to your patients. If they click the smile face you can direct them Google or any platform you want them to leave a review. You can also redirect the negative feedback to a private email, so your review channel wall can be cleaner and you have the opportunity to reach out to those visitors and win them back without damaging your reputation.
Website Optimizer Tool
These days, attracting new patients requires optimizing your medical practice’s “website presence”. Some complicated problems may occur from time to time and you may not even notice if you don’t have advance website knowledge. Any problem can decrease your ranking significantly on search engine while you don’t have any clue what is going on. OBENAN Web Optimizer Tool will alert you, if you have any technical issue or if your website needs to be optimized.
Are Your Healthcare Business Optimize for Voice Search
Voice search helps patients go from a vague and general search of a “doctor near me” to asking a more involved, question like: “Hey Siri, find a five-star rated physiotherapist near me”. Your practice’s ranking in Google is grounded in how complete and accurate your business listing across all the online platforms. Because Google wants to provide as much information about a business to consumers as possible. The more information you supply, the more facts Google can serve up to searchers and your ranking will be higher in results. With OBENAN all in one tool, ensure that your healthcare business is ready for future of the search.
If you want to be discovered on the search to get more foot traffic to your business you must invest in Local SEO by keeping all your business information consistent and accurate on all the search engine eco-system. OBENAN Local Listings Software will get you started. Click here to learn more about it.
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