Affordable SEO for Law Firms

Key Insights

• Watch out for hidden costs in SEO software, such as fees for each listing or updates, which can quickly add up and make the solution less affordable.
• Evaluate the relevance of features offered by SEO software, ensuring they are tailored to the specific needs of law firms rather than generic solutions.
• Prioritize software with strong local SEO tools, like citation management and review automation, to effectively target clients in your geographic area.
• Ensure the software includes personal support from SEO experts, which is crucial for maximizing the effectiveness of the tools and understanding how to use them.
• Obenan offers you a transparent and comprehensive solution, including all necessary local SEO tools for law firms without hidden fees, ensuring cost-effective and efficient SEO management without prior SEO knowledge.

The market is definitely saturated when it comes to SEO software. For law firms, local SEO software is especially important as you want to attract clients from your immediate geographic area. When it comes to (local) SEO software, many companies offer pricey solutions that promise many functionalities and tools that law firms can benefit from. However, it is always wise to compare what different companies offer and assess how advanced their technology actually is. In many cases, some functionalities you would be paying for are not tailored to the specific needs of law firms.

In this article, we will focus on the functionalities and tools that local SEO software should have to benefit law firms, as well as the services and personal assistance required for success.

We will also examine the danger of hidden costs and additional fees for services that you either do not need or that should be free of charge!

What Is Affordable SEO Software?

Affordable SEO software for law firms doesn’t mean you need to compromise on results or miss out on automated processes and support from actual (local) SEO experts. Affordable, in our eyes, means getting the most value for your money with tools and services that truly benefit your law firm, drive traffic to your website and office, and increase your client base. Additionally, you should receive personal service from real (local) SEO experts who help you understand the tools and functionalities, while they handle the heavy lifting behind the scenes. This way, you can focus on winning your clients' cases while the local SEO software focuses on winning new clients for you! The result is a cost-effective marketing strategy that, in the long run, will be much more affordable than traditional marketing or paying for ads.

Why Does Your Law Firm Need (Local) SEO?

SEO, and especially local SEO, are crucial for your law firm as they help you effectively reach potential clients. Local SEO focuses on reaching potential clients in your geographic area—exactly the target audience you want to attract.

Most people searching for legal services begin their search online, often including location-specific keywords like “divorce lawyer near me” or “personal injury attorney in [city].” By optimizing your website and online presence for local searches, you increase your chances of appearing at the top of search engine results when potential clients are looking for the services you offer. Local SEO helps your firm stand out in a competitive market, making it easier for clients in your area to find and choose you over competitors.

Benefits of Local SEO for Law Firms

The benefits that local SEO can bring to law firms include:

• Increased online visibility (especially on the Google Map Pack)
• Improved online reputation
• Enhanced overall rating
• Increased engagement
• More website traffic
• Ultimately, more clients contact you or visit your law firm

What Type of SEO Services for Law Firms Are Actually Necessary?

There are many SEO services, software, and consulting options available, but not all are necessary or suitable for law firms. To avoid unnecessary expenses and ensure effective results, we’ll explain which types of SEO services your law firm will benefit from.

Also interesting: Local SEO Strategies Every Lawyer Must Know

Which Tools Does Your Law Firm Need to Increase Online Visibility?

The following tools aim to reduce the need for human intervention and extensive local SEO knowledge. The goal is to allow you to fully focus on your law firm without having to spend significant time, money, and resources on local SEO, which is not your primary job.

Local Listing Technology

What Does It Do? Creates citations in all available directories and keeps your business information (NAP = name, address, phone number) consistent across the web.

Benefits for Your Law Firm: The more citations you collect, the more online visibility you can achieve. Not only will you be present on multiple platforms across the web, but citations also signal to search engines that your law firm is legitimate and active, which can increase your ranking on the Map Pack. By using a listing technology tool, you can keep all your information synchronized, making the process of logging into all directories and changing information manually obsolete. This tool is a time- and resource-efficient way to create citations and maintain NAP consistency—two crucial ranking factors for local SEO.

Learn more about Obenan’s Local Listing Technology!

Review Management Tool

What Does It Do? Review velocity, as well as actively responding to reviews within one hour, is a strong ranking factor for local SEO. A review management tool allows you to set up campaigns to effortlessly collect more reviews and enables an AI to automatically respond in a timely manner, using your firm’s tone of voice. With Obenan, you can even redirect negative reviews to a private survey, preventing them from being published online and damaging your reputation.

Benefits for Your Law Firm: Manually collecting reviews and responding within one hour can be challenging and time-consuming, especially when running a law office and local SEO isn’t your primary expertise. With a review management system, you can let the software do the heavy lifting, ensuring you never miss a feedback opportunity and boosting your rankings without additional effort. Moreover, the private survey gives you more control over your online reputation while still providing negative feedback for internal analysis and informed decision-making to improve your service.

Learn more about Obenan’s Review Management Tool!

Automatic Google Posts

What Does It Do? Google offers the option to create small posts, similar to social media updates, with the possibility for a Call to Action (e.g., website link, link to a form, direct booking). Daily posts can increase your online visibility and engagement. An automatic posting tool keeps your one-time scheduled posts in rotation to ensure a broad variety of daily content and updates.

Benefits for Your Law Firm: An automatic scheduling tool for Google Posts saves you time and effort, as you only need to do a bulk schedule once instead of creating new posts daily. Additionally, it gives you more control over the visual aesthetics of your Google Business Profile. After all, this profile is your digital business card and should be filled with high-quality images that build trust and show personality. Google posts not only increase your online visibility but also enhance the likelihood of potential clients engaging with you online. The Call to Action can be a game-changer.

Learn more about Obenan’s Google Microblogging Tool!

Data Analysis & Reporting

What Does It Do? To make informed decisions, you need accurate data. A data reporting tool is essential for local SEO. While your Google Business Profile already provides valuable insights, it only offers a six-month history. You also need insights into customer sentiment by analyzing your customer reviews to ensure you continuously collect reviews and understand how past clients perceive your services.

Benefits for Your Law Firm: Instead of manually analyzing every review, a reporting tool creates easy-to-understand graphs and action plans to improve your review velocity and service. This will save you significant time, as you can schedule reports to be sent to the responsible employee in your law firm. Obenan transforms complex data into comprehensive reports, allowing you to make informed decisions about your services without needing to dive deep into numbers and stats yourself.

Learn more about Obenan’s Emotion AI!

Hidden Costs and Paying for Unnecessary Functions

Be cautious of hidden costs and additional fees. What might seem affordable initially can quickly become a costly enterprise. In many cases, you need to pay extra for multiple things. For instance, some of our competitors charge a fee for every listing. With over 130 available listings, this can get... well, you can do the math—expensive! What might seem cheap at first glance can quickly add up to be less affordable than expected.

Watch out, especially for the following cost traps:

• Cost per created listing
• Costs to update your listing information
• Implementation costs
• Costs for special features
• Limited usage of features (e.g., credits)
• Costs for consultation with local SEO experts to discuss or improve results
• Off-boarding costs (e.g., having to pay to keep your listings after cancellation)

Compare prices and services offered carefully. Ask yourself which features you actually need and which would be redundant. Calculate carefully, as prices can appear to be low but rise quickly due to hidden or extra costs.

Free Local SEO Software

While there is no completely free local SEO software that includes all the necessary tools, there are some free tools you should definitely consider. Especially for analysis—whether it be website analysis, keyword research, or data insights—the following tools are a must!

• Google Analytics: GA4 is a powerful tool that tracks and reports your website traffic. It provides insights into user behavior, helping you understand how visitors interact with your site, which pages they visit, and where they come from, enabling data-driven decisions to improve your website's performance.
• Google Search Console: This free tool from Google helps you monitor, maintain, and troubleshoot your website’s organic presence in Google Search results. It provides insights into how Google indexes your site, shows which keywords drive organic traffic, and alerts you to any issues that might affect your search rankings (e.g., broken pages).
• Google Keyword Planner: Keyword research tools can be quite pricey and come with many functionalities that your law firm may not need. With this free tool from Google, you get data on keyword search volume, competition, and cost-per-click, helping you choose the most effective keywords to target.
• PageSpeed Insight: Another free tool from Google that analyzes the performance of your website on both mobile and desktop devices. It provides a score based on how quickly your site loads and offers suggestions for improving speed, which is crucial for user experience and search engine rankings.
• Google Trends: Google Trends allows you to explore the popularity of search queries over time and across different regions. It provides insights into trending topics and seasonal search patterns, helping you identify opportunities for content creation and marketing strategies.
• People Also Ask: "People Also Ask" is a feature in Google Search that displays related questions commonly searched by users. It provides insights into user intent and can be used to optimize content by addressing these questions, improving your chances of appearing in search results.

Why Obenan Is the Right Choice in Local SEO Software for Law Firms

Obenan offers an all-in-one solution that provides all the previously mentioned local SEO tools, specifically tailored to the needs of your law firm. We not only offer the tools that automate all essential local SEO activities—making local SEO knowledge from your end unnecessary—but we also provide personalized support from our local SEO specialists. No need to worry about keyword research or results, as we handle the heavy lifting for you. Whether it’s keeping your keywords optimized or delivering monthly, weekly, or daily reports, we ensure you can focus on providing excellent legal services while we take care of your online visibility.

• All-In-One Solution: All local SEO tools at hand that are necessary to increase your law firm’s online visibility
• Your Listings Belong to You: Even after canceling your subscription, we release your listings instead of deleting them (like the majority of our competitors)
• No Hidden Fees: You pay your subscription; everything else is included! Never worry about paying extra or being surprised by hidden or additional fees.
• We Value Personal Support: Personal contact with our dedicated support team and SEO specialists for all your inquiries, or if you need our local SEO expertise
• No Extra Charges for Services: Whether updating your information, advice from our local SEO experts, or even special feature requests, at Obenan, we work together to evolve our solution to fit your needs perfectly. We value co-creation!

Learn more about our pricing for our all-in-one solution. No hidden fees—what you see is what you pay!

Recap

When selecting affordable SEO software for your law firm, it's crucial to focus on tools that genuinely meet your specific needs without unnecessary costs. Local SEO is essential for attracting clients from your geographic area, and the right software should simplify this process through automation and expert support. Obenan provides an all-in-one solution tailored to law firms, offering tools for local listing management, review management, and data analysis, all without hidden fees. This approach allows law firms to boost their online visibility and manage their reputation effectively while focusing on their core legal services. Watch out for hidden costs in other SEO software, such as fees for each listing, updating information, or accessing essential features.