5 Ways to Increase Facebook Organic Reach in 2024

Key Insights

• Ensure your 'Page Info' section is complete with all business details to enhance discoverability in 'near me' search queries.
• Focus on posts that encourage meaningful interactions and provide value to your audience.
• Engage regularly in relevant Facebook groups to increase brand visibility and attract new followers.
• Use Stories, Reels or Live Videos to create original, unscripted content that showcases behind-the-scenes insights of your business and have capitvating hooks.
• Determine an optimal posting frequency to maintain high-quality content and maximize organic reach.

Facebook has changed drastically throughout the past couple years. It is unfortunately not 2014 anymore when Facebook used to be a golden egg-laying goose.

The days when you published a post on Facebook and it instantly reached your audience are long behind us. Nowadays, showing up in people’s Facebook feed is no walk in the park. The fight for organic reach has become quite intense, thanks to algorithm updates that Facebook has rolled out in recent years.

But does that mean you should stop using Facebook to market your business? Definitely not!

With around 2.93 billion monthly active users, Facebook is a great platform where businesses can build and engage with their audience. Despite the fact that the growth of Facebook has plateaued in many countries, it continues to be the most popular social media platform among mostly millennials and an audience of people 30+ in age.

As a small business owner, you have no control over the Facebook algorithm. However, what you can do is tweak your SEO strategy to get the most out of your Facebook Business Page.

We have 5 valuable tips today that you can start implementing today, to push your page to a new level.

Facebook Growth Tip #1 - Get the Basics Right

There are wonderful ways to improve Facebook SEO in 2024, but you must take care of the basics first. In the 'Page Info' section, make sure that you provide all business details such as contact info, opening hours, etc. It’s a great way to make your page more discoverable in ‘near me’ search queries. Your Facebook page is also a local citation! Maintain consistent business details that match your website, Google Business profile, and all other directories where your business is mentioned.

Choose the name of your Facebook Page carefully. It should make your business recognizable and have easy recall value. In the About Section, write a powerful introduction that accurately represents your brand. It will go a long way in making your page look legitimate and credible. Get a vanity URL if you haven’t yet. A vanity URL is just like your custom domain name.

Most importantly, identify SEO keywords and make sure that you use them throughout the content of your Facebook Page. You can include a keyword or two in the page name too. However, avoid keyword stuffing in the page name as that may make your page look like spam.

Facebook Growth Tip #2 - Post the Right Content

Once you’ve taken care of the basics, shift your focus to the content you’re posting. Publishing random posts about anything and everything is not going to work! Facebook now prioritizes posts that encourage meaningful interactions and offer value to the user. For that to happen, you need to publish relevant content tailored to the interests of your followers. Content needs to be educational, informative, or inspirational.

The first step is to understand what your audience wants to see and create content that appeals to them and offers added value. To increase the lifespan of your post, try to publish content that is timeless and evergreen. This type of content stays fresh and relevant long after it is first published. How-to posts, listicles, tips, memes, open-ended questions, videos, "Did-you-know" posts, and product reviews are some examples of evergreen content. From time to time, analyze the content you’re posting and find out what’s working and what’s not. Needless to say, you should be publishing the kinds of posts that are driving engagement and reactions more often. Recreate your top-performing posts and pay attention to how users are responding to them.

More interested in LinkedIn? Discover our 5+2 tips for a successful LinkedIn strategy for small businesses

Facebook Growth Tip #3 - Make the Most of Facebook Groups

Facebook groups are as relevant as ever. One of the best ways to increase your organic reach on Facebook in 2024 is to engage in Facebook groups. Identify the most relevant Facebook groups in your industry and participate in them regularly. It is very likely that some of the users from these groups will visit your page and start following it. Also, it will increase brand visibility and help you put your content in front of a new audience. Furthermore, you can create a new group of your own. It will help you build and nurture a community of your fans and customers. While it may take some time and effort, the result will be highly rewarding. From live Q&As to coaching videos, there is no limit to what you can do in your groups. Avoid plainly advertising in groups. For all your posts, regardless if they are on your page or in a group, you should follow the 80/20 rule. This means that 80% of your content should be educational, informative, or inspirational, and only 20% should be purely for directly advertising your business, products, or services.

Facebook Growth Tip #4 - Stories, Reels, and Live Videos

Posting simple text with images is, in most cases, not enough anymore. If you really want to engage your audience, you must make the best use of Facebook Stories, Reels, and live videos. Stories are a great way to win the trust of your audience by creating original, unscripted content. It’s hard for users to ignore Stories as they are displayed prominently at the top of the Facebook app. Stories are a great way to show behind-the-scenes videos and share a more authentic insight into how your business operates. Reels, on the other hand, cater to the growing penchant for short, digestible content among social media users. Especially with shortened attention spans nowadays, Reels can be a great tool to capture the interest of your audience. Make sure that you have a captivating hook in the first three seconds of your Reel; otherwise, you have lost your opportunity, and people will scroll further.

Examples of engaging hooks:

• “I was today years old when I learned…”
• “I can’t believe that…”
• “You will never guess what…”
• “This one thing made me…”

Publishing quality video content on social media has become more of a necessity for businesses. Apart from regular videos, you can go live on Facebook. Live videos generate more engagement than regular videos as they allow you to interact with your audience in real time.

Facebook Growth Tip #5 - Frequency on Facebook

The frequency of your posts can impact your organic reach. The question now arises – how often should you post on Facebook? It is not an easy question to answer. While big businesses can post several times a day, 1-3 posts per day work best for most small businesses. In fact, publishing too many posts in a day can lead to a decline in engagement. While you can always use ads to reach your target audience, Facebook organic reach is something that you should not give up on yet. Despite all the algorithm updates, there is a lot that you can do to increase the organic reach of your Facebook posts. However, be aware of the need for high-quality content. Don’t post half-heartedly just for the sake of sharing something. We would rather have you post less but high-quality content instead of spamming unnecessary posts that your audience is not interested in.

Curious on how to upscale your Instagram performance and gain new followers? Discover our 8 hacks to boost your reach and gain new followers on Instagram

Wrapping Up

To grow organically on Facebook in 2024 requires a thoughthrough strategy, starting with getting the basics right and having a fully set up and optimized profile. Relevant and engaging content as well as leveraging Facebook groups should be your biggest priority alongsight Facebook stories and Reels. Maintaining an optimal posting frequency with attention to high quality content that is educational, inspirational or informative can maximize your organic reach. By following these tips, you can effectively enhance your Facebook presence and drive meaningful interactions with your audience.

While you work on your Facebook appearance, Obenan does all the heavy lifting for you when it comes to enhancing your online visibility and ranking at the top of the search results!